Essay on Analysis of an Advertising Campaign - 2012 Words

Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity. This should increase demand. Sometimes, to prove they are better than their rivals, companies actually compare statistics in adverts. This is allowed if the comparisons are factual evidence. Another tactic†¦show more content†¦The first advert in the series is set at a diving competition. The format is as follows: three competitors are taking part. The first contestant approaches and takes his dive; we perceive a side angle view. As he hits the water the angle changes to a bird’s eye view, this creates an aura of professionalism. His dive appears to be excellent and the narrator makes a positive remark. The tens ion begins to gather as the narrator gives a running commentary, also giving a sense of realism. As the Canadian contestant approaches for his dive, the same professional camera angles are used as were for the Austrian. This dive appears to be even better than the first and scores highly. The third and final British contestant is Peter Kay. As he approaches the camera angle gives a full frontal view of his physique, which looks rather unfit and inappropriate for a diver. Instead of doing a professional dive he ‘dives bombs’ into the water creating a big splash, this symbolises ‘no-nonsense’ being straight to the point and no complex moves. Then scoring maximum 10 points. The commentator shows enthusiasm and the audience is elated as Kay leaves the pool exposing his posterior that is contrasted against a close up of a ‘perfect pint’ and a distant shot of ‘not so perfect’ Peter Kay and his bottom. With this close up of john smiths and long shot of PeterShow MoreRelatedAdvertising Campaign Analysis : Apple Essay1986 Words   |  8 PagesAdvertising Campaign Analysis Journal 2 Apple 1. Conducting the Situation Analysis Apple is an American multinational company that produces computer software, cell phones, personal computers, and other electronic products for consumers. Some well-known Apple products include: the iPhone, the iPod, the iPad, and the Macintosh line of computers. 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