Internet Privacy :: Essays Papers

Internet Privacy The e-commerce merchant (Tanaka, 1999). Table 1 illustrates some types of information collected by websites. Table 1 Personal Information Collected Type of Information Number of Sites1 Percent1 Personal Identifying 335 92.8% Demographic 205 56.8% Personal Identifying Only 132 36.6% Demographic Only 2 .6% Both Personal Identifying & Demographic 203 56.2% None 24 6.6% 1 Number and Percentage from base of 361 surveyed websites. Source: Georgetown Internet Privacy Policy Survey: Report to Federal Trade Commission June 1999 The consumer may feel a name or address is a small price for the item or piece of information they will receive. Usually, the consumer does not understand or take the time to find out the use of the information after placement in the websites’ database. This electronic data gathering on consumers using the Internet by e-businesses creates the demand.